Indian eGrocery: A promising opportunity led by value-first users

reports | Jan, 2021

Indian Grocery – $850 Bn+ market (2025) up for digital disruption

40% of TikTok’s India market captured by homegrown apps

reports | Dec, 2020

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.

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