ELECTRONICS AND HOME
ELECTRONICS AND HOME
The Electronics & Home category is evolving as consumers seek smarter, design-led, and energy- efficient products that combine utility with experience. Rising aspirations are driving growth, more affordable price points, and increased comfort with digital-first purchase journeys. Brandification and premiumisation are gaining momentum, alongside the formalisation of supply chains, particularly in Tier-2+ cities. Omnichannel formats are emerging as a key differentiator, enabling brands to offer both access and experience at scale.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Report
New-age brands are disrupting incumbents across three major segments of India's online home market: home improvement, kitchenware and home essentials. Online home improvement is ~USD 1 Bn today and is set to reach USD 3-3.2 Bn by FY31P at 20-25% p.a., while online home care and household essentials, at USD 1-1.1 Bn, is growing at 20-25% p.a. to USD 1.8-2 Bn by FY31P. Behind that growth is a shift in how Indians see their homes, increasingly as a reflection of themselves, with shoppers now expecting better quality, toxin-free materials and ease of use at a fair price.
Consumer Goods
India • Sep 24, 2026
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