Report
Advertising Unlocks Scale for the Next Generation of Consumer Platforms
EXECUTIVE SUMMARY With the scale of Gen AI in 2022, ad spends have outgrown revenue at ~1.4x. In a ~$1 Tn global ad market, where digital spends account for ~76%, AI has changed gears. Adoption lags are compressing as emerging markets reach scale faster, despite the concentration of ad dollars in a handful of verticals. […]
Advertising and Marketing Analytics
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