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The Body Lotion Opportunity in Indian E-Commerce

Online channels are gearing up to command more than half of all body lotion purchases by 2030. Masstige brands (priced at INR 1.5-6/ml) that combine mass reach with premium appeal will gain a larger share of the market and drive more than 30% of the online opportunity. The channel at the centre of this growth? […]

Beauty and Personal Care

IndiaJan 08, 2026

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