Redseer Strategy Consultants

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Capability Is the New Brand: How Beauty’s Moat Moved Down the Value Chain

EXECUTIVE SUMMARY Beauty companies in Southeast Asia have long built on a simple division of labour: rent formulation from an ODM, production from a contract manufacturer and reach from distributors, and invest what is left in the brand. In a USD 30 Bn+ market where beauty is the top-selling category on TikTok Shop, demand has […]

Beauty and Personal Care

SEA • Sep 16, 2026