FOOD AND BEVERAGES
FOOD AND BEVERAGES
Healthy-first Households: Food and Beverages is shifting as health awareness rises across city tiers, driven by social media, creator-led education, and sharper ingredient literacy. Consumers are actively seeking clean-label, functional, and portioned formats that fit into busy lifestyles, placing pressure on brands to balance nutrition with convenience. To keep pace, brands are doubling down on product innovation, differentiated packaging, influencer-led storytelling, and channel-led innovations, including D2C, quick commerce, and modern trade. As taste, health, and habit intersect, the brands that win will offer relevance on-shelf, resonance on-screen, and repeatability at scale.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Article
India is witnessing one of the biggest shifts in food and beverage consumption. For example, more than 20% of batter sales now come from quick commerce channels that barely existed at scale three years ago. The short shelf life of the batter category, a $400 million market, has always been dependent on frequent top-ups. But […]
Food and Beverages
India • Jun 01, 2026
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