ABOUT US
RedSeer Middle East (RedseerME) is a part of the RedSeer Consulting (RSC) group covering Middle East and Africa. RedseerME operates out of its office in Dubai, in partnership with its extended team members across the region. RedseerME’s strong local network connect as well as its access to Redseer’s decade-plus Consumer Internet IP have enabled it to provide actionable insights to its client partners. We have worked with local governments, digital regulators, digital investors across industries spanning, retail, food, consumer internet, telecom, hospitality, public sector and travel among others.
The entity also derives meaningful support from the group’s partnership with OC&C Strategy Consultants. Over the last few years, RedseerME has been able to assist many new-age companies through research-backed advisory.
SERVICE OFFERINGS
RedseerME focuses on new-economy sectors with a skew towards Consumer Internet domains. Its Integrated Research Approach* provides high-grade insights, which feed into its consulting offerings. These offerings play an important role in shaping the tactical and strategic plans of various stakeholders in the new-economy sectors.
We have delivered over 500 engagements in new-age sectors across verticals in Middle East and Africa. Our work spans across -
*Integrated Research Capability (IRA) – RedseerME secures primary insights from multiple input sources which include Online/Offline Surveys, Data Analytics, Mystery Shopping, Crowd Sourcing etc.
KEY STATS
19
Countries Covered
10+
Sectors Covered
70%
Online Coverage
10+
Years of IP
TEAM PROFILE
Sandeep Ganediwalla
Partner, RedSeerME
Joumana Kreidi
Senior Advisor, RedSeerME
Akshay Jayaprakasan
Engagement Manager
Abhishek Rajput
Associate Consultant
THOUGHT LEADERSHIP
*Available on request
PREMIUM INSIGHTS
E-tailing: What has 2022 taught us thus far?
Published in | Jun, 2022
The creator economy rose to even greater feats in 2022 and will account for a much larger slice of the marketing pie by end of 2022.
The Impending Online Upsurge in CPG KSA
Published in | Jun, 2022
~18 Mn online CPG users by 2025 representing 90% of online shoppers
Luxury Retail: Online opening new horizons
Published in | Jun, 2022
Creators are now playing an equally important role compared to celebrities as the content is more relatable and the format is more engaging
MENA Gaming: The Golden Era is Here
Published in | Jun, 2022
MENA Gaming to exceed $5 Bn by 2025; KSA and UAE leading growth levels.
UAE Luxury Retail – Strong Tailwinds at play
Published in | May, 2022
Online channel has increased in prominence and now makes up ~20% of luxury sales in UAE currently influencing more than 90%
Unwrapping Ramadan 2022
Published in | Mar, 2022
Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.
MENAP Digital Economy to cross $100B this year; $20bn investment needed to unlock 7x growth
Published in | Mar, 2022
The MENAP Digital Economy will multiply 7x by 2030; this will require a funding of ~$20 Bn in the coming 2-3 years
D2C channel to represent 12% of MENA e-tail, as early as 2023!
Published in | Mar, 2022
Consumers express high interest to explore new brands across sectors, driving adoption of Digitally native brands (DNB)
Our MENA Dark Kitchen estimates revised upwards – a $2 Bn+ opportunity by 2025!
Published in | Mar, 2022
Dark Kitchens would account for 13%+ of the FoodTech market in 2025 the penetration would be significantly higher in UAE & KSA
MEDIA MENTIONS
For Partnership
Contacts
Email : mea@redseer.com
Newsletters subscription
Email : mea@redseer.com