ABOUT US


RedSeer Middle East (RedseerME) is a part of the RedSeer Consulting (RSC) group covering Middle East and Africa. RedseerME operates out of its office in Dubai, in partnership with its extended team members across the region. RedseerME’s strong local network connect as well as its access to Redseer’s decade-plus Consumer Internet IP have enabled it to provide actionable insights to its client partners. We have worked with local governments, digital regulators, digital investors across industries spanning, retail, food, consumer internet, telecom, hospitality, public sector and travel among others.

The entity also derives meaningful support from the group’s partnership with OC&C Strategy Consultants. Over the last few years, RedseerME has been able to assist many new-age companies through research-backed advisory.

SERVICE OFFERINGS


RedseerME focuses on new-economy sectors with a skew towards Consumer Internet domains. Its Integrated Research Approach* provides high-grade insights, which feed into its consulting offerings. These offerings play an important role in shaping the tactical and strategic plans of various stakeholders in the new-economy sectors.

We have delivered over 500 engagements in new-age sectors across verticals in Middle East and Africa. Our work spans across -

  • Feasibility Assessments to make Go/No-Go decisions for corporates and entrepreneurs
  • Due Diligence exercises for funds to support in investments
  • Market Assessment to assist strategic decisions and GTM
  • Voice of Customer studies to build customer-facing strategies

*Integrated Research Capability (IRA) – RedseerME secures primary insights from multiple input sources which include Online/Offline Surveys, Data Analytics, Mystery Shopping, Crowd Sourcing etc.

KEY STATS

19

Countries Covered

10+

Sectors Covered

70%

Online Coverage

10+

Years of IP

TEAM PROFILE


RedSeer Leadership and Advisory Team

THOUGHT LEADERSHIP


*Available on request

PREMIUM INSIGHTS


Foodtech – A Growing Appetite

Published in | Apr, 2021

Players have been innovating to improve profitability, more players expected to enter

MENA Startups – Going the IPO way

Published in | Mar, 2021

Consumer shift towards online is permanent and will drive further growth

Q-commerce | The Demand For Speed

Published in | Mar, 2021

Q-commerce is a market defined by very fast delivery from local shops, restaurants, and dark stores. It is usually characterized by under 2-hour delivery.

Social Media Spend Goes Mainstream

Published in | Mar, 2021

Social media now accounts for almost half of the digital advertising spend in the MENA region. We expect that in 2021, social media ad spend will overtake non-digital/tra...

Edtech – Entrée or Main Course ?

Published in | Mar, 2021

EdTech platforms have seen a drastic rise in the number of new subscribers to the platforms.

KaaS – The backbone of Dark Kitchens?

Published in | Feb, 2021

UAE online food delivery is expected to grow by a CAGR of 23% with rising penetration of dark kitchens

e-Grocery – Rising Maturity in Kuwait

Published in | Feb, 2021

e-Grocery players that address the pain areas will grow faster than the market

BNPL – The growing relevance of BNPL platforms in the UAE

Published in | Feb, 2021

BNPL players in the UAE have only just entered the market and have cumulatively received approximately $40 million+ in funding.

Cash on Delivery – Another casualty of the pandemic?

Published in | Jan, 2021

Fast forward to today and this is reflected in usage of COD which has come down to ~20-30% of online shopping orders in UAE. One possible reason is the expected stickines...

MEDIA MENTIONS


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Contacts

Email : mea@redseer.com

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Email : mea@redseer.com