ABOUT US


RedSeer Middle East (RedseerME) is a part of the RedSeer Consulting (RSC) group covering Middle East and Africa. RedseerME operates out of its office in Dubai, in partnership with its extended team members across the region. RedseerME’s strong local network connect as well as its access to Redseer’s decade-plus Consumer Internet IP have enabled it to provide actionable insights to its client partners. We have worked with local governments, digital regulators, digital investors across industries spanning, retail, food, consumer internet, telecom, hospitality, public sector and travel among others.

The entity also derives meaningful support from the group’s partnership with OC&C Strategy Consultants. Over the last few years, RedseerME has been able to assist many new-age companies through research-backed advisory.

SERVICE OFFERINGS


RedseerME focuses on new-economy sectors with a skew towards Consumer Internet domains. Its Integrated Research Approach* provides high-grade insights, which feed into its consulting offerings. These offerings play an important role in shaping the tactical and strategic plans of various stakeholders in the new-economy sectors.

We have delivered over 500 engagements in new-age sectors across verticals in Middle East and Africa. Our work spans across -

  • Feasibility Assessments to make Go/No-Go decisions for corporates and entrepreneurs
  • Due Diligence exercises for funds to support in investments
  • Market Assessment to assist strategic decisions and GTM
  • Voice of Customer studies to build customer-facing strategies

*Integrated Research Capability (IRA) – RedseerME secures primary insights from multiple input sources which include Online/Offline Surveys, Data Analytics, Mystery Shopping, Crowd Sourcing etc.

KEY STATS

19

Countries Covered

10+

Sectors Covered

70%

Online Coverage

10+

Years of IP

TEAM PROFILE


RedSeer Leadership and Advisory Team

THOUGHT LEADERSHIP


*Available on request

PREMIUM INSIGHTS


3 Themes to Look out for in 2022

Published in | Jan, 2022

These supply and demand trends have placed the Direct to consumer (D2C) channel on a pedestal of growth and this segment already accounts for ~15% of online retail in key...

MENAT Gaming: Doubling XP

Published in | Jan, 2022

The supply side is gearing up to tap into the massive opportunity which is unfolding, through localization, technology investments and eSports events

Quick Commerce: MENA’s Hidden Gems

Published in | Dec, 2021

Q-commerce with sectors that already have the necessary digital infrastructure and consumer awareness in the MENA region expands the market potential for quick commerce t...

OTT Changing How We Understand Television

Published in | Dec, 2021

OTT market has seen ~2x jump in the userbase compared to Pre-Pandemic times.

Black Friday Recap: Discounts Moving Beyond Electronics

Published in | Dec, 2021

A key trend that was alluded to coming into the Black Friday event is the further inclusion of sectors such as Beauty & Personal Care and Fashion into the promotional off...

Black Friday: The Retail Spectacle for all Ages

Published in | Nov, 2021

Sector appeal slightly varies among the different generations with Gen Z being most inclined towards Fashion this Black Friday.

Quick Commerce: “Instant” becoming the norm in delivery

Published in | Nov, 2021

Within e-tailing alone, instant Delivery is expected to contribute to 8% of GMV in the next 3 years

The time is right for eHealth in MENA

Published in | Nov, 2021

eHealth platforms have come in to drive efficiencies and create value for consumers and suppliers

Black Friday – $6Bn Online Shopping Event

Published in | Oct, 2021

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to...

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Contacts

Email : mea@redseer.com

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Email : mea@redseer.com