RedSeer Middle East

RedSeer now in Top 25 Consulting Firms in Middle East¹

Our First Principle Approach, Hustler Mindset, New age Focus, Research Excellence and Fun-Loving Attitude continues to drive our success

eGrocery Q3 Update now available for UAE & KSA

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Dark Kitchens - The Bright Future of Food Services

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Festival of Firsts

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SERVICE OFFERINGS

RedseerME focuses on new-economy sectors with a skew towards Consumer Internet domains. Its Integrated Research Approach* provides high-grade insights, which feed into its consulting offerings. These offerings play an important role in shaping the tactical and strategic plans of various stakeholders in the new-economy sectors.

We have delivered over 500 engagements in new-age sectors across verticals in Middle East and Africa. Our work spans across -

Feasibility Assessments to make Go/No-Go decisions for corporates and entrepreneurs
Due Diligence exercises for funds to support in investments
Market Assessment to assist strategic decisions and GTM
Voice of Customer studies to build customer-facing strategies

*Integrated Research Capability (IRA) – RedseerME secures primary insights from multiple input sources which include Online/Offline Surveys, Data Analytics, Mystery Shopping, Crowd Sourcing etc.

TEAM PROFILE

RedSeer Leadership and Advisory Team

Sandeep Ganediwalla

Partner, RedSeerME

Sandeep brings in ~20 years of strategy consulting experience in the MENA region and currently leads the RedSeerME practice
He has expertise in multiple sectors including e-commerce, technology, telecom and private equity having worked across geographies including but not limited to UAE, KSA, Lebanon, France, Indonesia, Qatar, Oman, Sudan, USA, Malaysia and India

Joumana Kreidi

Senior Advisor, RedSeerME

Joumana has work experience of ~12 years and is a Senior Advisor with RedSeerME
She has experience in strategy formulation, organization design, strategic planning, business development and has served clients across industries in Lebanon, Kuwait, Qatar and United Arab Emirates

Soumya Jain

Senior Consultant, RedSeerME

Soumya is a Senior Consultant in the RedSeerME team and has ~3 years industry experience
She has expertise in business planning, Voice of customer studies, and consumer sentiment analysis for multiple new-age sectors in MENA

Gautam Sharma

Associate Consultant, RedSeerME

Gautam is an Associate Consultant in the RedSeerME and brings in ~11 years of experience
He has served clients in FMCG, entertainment & leisure, aviation, and construction on feasibility studies, competitive intelligence and GTM strategy

PREMIUM INSIGHTS

3 Themes to Look out for in 2022

Published in | Jan, 2022

These supply and demand trends have placed the Direct to consumer (D2C) channel on a pedestal of growth and this segment already accounts for ~15% of online retail in key...

MENAT Gaming: Doubling XP

Published in | Jan, 2022

The supply side is gearing up to tap into the massive opportunity which is unfolding, through localization, technology investments and eSports events

Quick Commerce: MENA’s Hidden Gems

Published in | Dec, 2021

Q-commerce with sectors that already have the necessary digital infrastructure and consumer awareness in the MENA region expands the market potential for quick commerce t...

OTT Changing How We Understand Television

Published in | Dec, 2021

OTT market has seen ~2x jump in the userbase compared to Pre-Pandemic times.

Black Friday Recap: Discounts Moving Beyond Electronics

Published in | Dec, 2021

A key trend that was alluded to coming into the Black Friday event is the further inclusion of sectors such as Beauty & Personal Care and Fashion into the promotional off...

Black Friday: The Retail Spectacle for all Ages

Published in | Nov, 2021

Sector appeal slightly varies among the different generations with Gen Z being most inclined towards Fashion this Black Friday.

Quick Commerce: “Instant” becoming the norm in delivery

Published in | Nov, 2021

Within e-tailing alone, instant Delivery is expected to contribute to 8% of GMV in the next 3 years

The time is right for eHealth in MENA

Published in | Nov, 2021

eHealth platforms have come in to drive efficiencies and create value for consumers and suppliers

Black Friday – $6Bn Online Shopping Event

Published in | Oct, 2021

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to...

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