ABOUT US


RedSeer Middle East (RedseerME) is a part of the RedSeer Consulting (RSC) group covering Middle East and Africa. RedseerME operates out of its office in Dubai, in partnership with its extended team members across the region. RedseerME’s strong local network connect as well as its access to Redseer’s decade-plus Consumer Internet IP have enabled it to provide actionable insights to its client partners. We have worked with local governments, digital regulators, digital investors across industries spanning, retail, food, consumer internet, telecom, hospitality, public sector and travel among others.

The entity also derives meaningful support from the group’s partnership with OC&C Strategy Consultants. Over the last few years, RedseerME has been able to assist many new-age companies through research-backed advisory.

SERVICE OFFERINGS


RedseerME focuses on new-economy sectors with a skew towards Consumer Internet domains. Its Integrated Research Approach* provides high-grade insights, which feed into its consulting offerings. These offerings play an important role in shaping the tactical and strategic plans of various stakeholders in the new-economy sectors.

We have delivered over 500 engagements in new-age sectors across verticals in Middle East and Africa. Our work spans across -

  • Feasibility Assessments to make Go/No-Go decisions for corporates and entrepreneurs
  • Due Diligence exercises for funds to support in investments
  • Market Assessment to assist strategic decisions and GTM
  • Voice of Customer studies to build customer-facing strategies

*Integrated Research Capability (IRA) – RedseerME secures primary insights from multiple input sources which include Online/Offline Surveys, Data Analytics, Mystery Shopping, Crowd Sourcing etc.

KEY STATS

19

Countries Covered

10+

Sectors Covered

70%

Online Coverage

10+

Years of IP

TEAM PROFILE


RedSeer Leadership and Advisory Team

THOUGHT LEADERSHIP


*Available on request

PREMIUM INSIGHTS


MENA Q-commerce: Unlocking $20bn

Published in | Jul, 2021

MENA Q-commerce market is expected to grow by 24% to reach $20bn as consumers continue looking for convenience and immediate gratification.

eGrocery: Pureplay Etailers drive growth

Published in | Jul, 2021

In a span of one year, we have seen the KSA eGrocery market grow from negligible share in 2019 to 1% in 2020. However KSA’s eGrocery maturity still lags compared to oth...

Etail Leadership – Horizontals lead but face headwinds

Published in | Jul, 2021

Etailing Horizontals are the distinct leaders while Specialists are lagging

Ground Zero 5.0 – MENA Internet Economy Coming Of Age – A Recap

Published in | Jul, 2021

MENA Digital Economy to reach new heights

Prime Day – Amazon’s Yearly Festival of Sales

Published in | Jun, 2021

UAE Prime Day is still in emerging phase with 140% sales increase from an ordinary day compared to 250% in US

MENA Ramadan: Biggest Shopping Moment

Published in | Jun, 2021

Electronics and Gaming were highly dominated by online channel whereas Kitchen & Dining and Jewelry by offline channel

QSR Market: Always Adapting to Change

Published in | Jun, 2021

QSR’s are usually met with the trade-off between focusing on their own app vs a marketplace app. Each have their own pros and cons. Broadly, having one’s own app crea...

MENA Food Service Market – Going Back to Normal

Published in | May, 2021

Online Food service market penetration to remain stable at around 15-20%

Kitchen Drives Home

Published in | May, 2021

Horizontals have captured majority of market share

MEDIA MENTIONS


For Partnership


Contacts

Email : mea@redseer.com

Newsletters subscription

Email : mea@redseer.com