MENA is a ~$2.8Tn economy with a young and vibrant digitally evolved population and strong enabling logistics infrastructure, making the region a fertile ground for digital solutions. Strong regulatory backing, coupled with macroeconomic tailwinds including the pandemic has accelerated the evolution of the MENA digital economy. Online service users are set to grow by 100 million to power 15% of economic growth in the region over the next 5-6 years, with the digital economy poised to grow to ~USD 251 billion by 2027.