The objective was to assess the TAM and potential scale and profitability for a fast growing social commerce start-up in India.

The study involved gathering a deep understanding of the resellers and suppliers who are using the social commerce platform around their usage trends and satisfaction with the platform. Additionally, an end consumer assessment was also conducted to understand their use cases and experience with social commerce. Finally a deep dive into India’s retail and eCommerce space from demand and competition perspective was conducted at a category level to assess the TAM and 5 year realizable opporutnity for the Target in terms of topline and bottomline.

The comprehensive data backed study enabled the client to validate their investment theses on the Target in a short span of 1.5 weeks.