Executive Summary 

Talabat, a market-leading food delivery platform, partnered with Redseer Strategy Consultants and OC&C Strategy Consultants to develop a compelling IPO narrative backed by robust market intelligence. Through comprehensive market sizing, competitive benchmarking, and customer insights and advisory, our consortium enabled Talabat to articulate a differentiated growth story across core Gulf markets. This resulted in a data-backed IPO narrative highlighting Talabat’s market leadership position, showcasing the addressable market opportunity, and defining clear pathways for sustained growth in the rapidly evolving Q-commerce space. 

About the Client 

Sector: B2C Food & Grocery Delivery (Q-Commerce)  

Scale: Market Leader in GCC  

Growth Stage: Pre-IPO 

Talabat, a dominant food delivery platform in the GCC region with operations across Kuwait, UAE, Qatar, Bahrain, Egypt, and is expanding its presence in Jordan, Oman, and Iraq. Having established strong brand equity in food delivery, Talabat was exploring strategic expansion while preparing for a potential public offering.  

The Strategic Imperative

With global investor interest in digital platforms at an inflection point and increasing focus on unit economics over pure growth metrics, Talabat required a balanced growth story around the rapid acceleration of food delivery and q-commerce,  showcasing Talabat’s leadership in this high-growth sector. For this, Redseer and OC&C had to do a 

• Comprehensive Market Sizing & Growth Forecasting 
• Consumer Dynamics & Preference Mapping 
• Competitive Landscape Analysis 
• Supplier Structure & Value Chain Assessment 

Outcomes & Impact 

• Benchmarked its business models, operational scale, and key differentiators, validating Talabat’s value perception and market share across core segments. 
• Validated platform stickiness and supply-side advantages, documenting Talabat’s critical role in the digital commerce ecosystem. 
• Highlighted Talabat’s superior positioning on key customer experience metrics versus competitors. 
• Backed Talabat’s market leadership position across core GCC markets with credible third-party data points. 
• Quantified addressable market opportunity with growth projections through 2029. 
• Articulated competitive moats through documented customer preference metrics and supplier relationships.
• Enhanced investor narrative with data-backed insights on market evolution and growth drivers. 
• Strategic clarity on expansion priorities across geographies and adjacent categories. 
• Supported a successful IPO launch 

“There were multiple complexities while on the Talabat project. First off, the MENA region includes about eight countries, each at different levels of digital maturity. Second, was the business model itself which involved food delivery, grocery and the less penetrated quick retail segment. We needed sharp execution and compelling storytelling to weave this narrative, along with strong, data-driven pitch and effective packaging. The IPO was oversubscribed by double digits, raising $2 billion which became a milestone for the region’s ecosystem” – Sandeep Ganediwalla, Partner, Redseer – MEA  

 

“The Talabat IPO showcased how OC&C and Redseer came together and used their deep knowledge of consumer and delivery sectors with a solid grasp of the regional landscape. This deal stands out in the consumer tech space, especially in MENA, where market data difficult to get. It’s not always clearly reported and you have to do some detective work to get it. Projects like this highlight the huge potential for consumer and tech growth in MENA, which is still untapped. That’s why it was crucial to create a convincing, data-driven narrative for investors.” – Will Hayllar, Global Managing Partner, OC&C Strategy Consultants 

What This Means for the Industry 

The Quick Commerce landscape in the Middle East is evolving beyond convenience toward integration and ecosystem development. Companies that can articulate both their current leadership and future vision with credible, third-party validated data will command premium valuations. The most successful digital platforms will be those that can demonstrate not just scale, but healthy unit economics and clear pathways to profitability across multiple verticals. At Redseer, we’re helping leading digital platforms translate operational excellence into compelling investment narratives. 

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