ADVERTISING AND MARKETING ANALYTICS
ADVERTISING AND MARKETING ANALYTICS
As marketing spend fragments across digital platforms and offline channels, brands are shifting from intuition to instrumentation, demanding sharper attribution, real-time insights, and measurable ROAS. At Redseer, we help marketers, adtech platforms, and agencies solve for performance in an increasingly noisy, multi-touch world. Whether it's fine-tuning creative effectiveness, optimising ad load on digital platforms, or guiding data strategies that unlock lifetime value, our work brings clarity where decisions matter most. We engage deeply across the advertising value chain, from publishers and performance marketers to brand custodians and analytics enablers. Our proprietary benchmarks help decode where the ROI curve breaks, which consumer cohorts drive conversion, and how platforms can evolve monetisation without eroding trust. With user funnel diagnostics, data modelling, and competitive mapping, we help clients unlock ad profitability and scale sustainably.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.
We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Report
Ever searched for a new or used car online? Chances are, you chose a platform that now does much more than simple listings. Today’s auto classifieds in Southeast Asia have evolved into curated, trust-based marketplaces powered by: These value-added services have shifted the industry from listing-only models to full-stack ecosystems. With SEA’s combined new and […]
Advertising and Marketing Analytics
SEA • Aug 08, 2025
