ADVERTISING AND MARKETING ANALYTICS

ADVERTISING AND MARKETING ANALYTICS

Solving for Outcomes—From Spend to Signal to Scale

Sector overview

As marketing spend fragments across digital platforms and offline channels, brands are shifting from intuition to instrumentation, demanding sharper attribution, real-time insights, and measurable ROAS. At Redseer, we help marketers, adtech platforms, and agencies solve for performance in an increasingly noisy, multi-touch world. Whether it's fine-tuning creative effectiveness, optimising ad load on digital platforms, or guiding data strategies that unlock lifetime value, our work brings clarity where decisions matter most. We engage deeply across the advertising value chain, from publishers and performance marketers to brand custodians and analytics enablers. Our proprietary benchmarks help decode where the ROI curve breaks, which consumer cohorts drive conversion, and how platforms can evolve monetisation without eroding trust. With user funnel diagnostics, data modelling, and competitive mapping, we help clients unlock ad profitability and scale sustainably.

Our Advertising and Marketing Analytics Services

Growth Strategy

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Consumer Value Unlock

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Product and Content Strategy

Product and Content Strategy

We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Performance Tracking with Benchmarks TM

Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

Advertising and Marketing Analytics Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

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