BEAUTY AND PERSONAL CARE

BEAUTY AND PERSONAL CARE

Solving for BPC Brands Win Across Screens, Shelves & Cities.

Sector overview

India's BPC market is undergoing a significant transformation, driven by rising consumer aspirations, increased digital engagement, and a growing emphasis on personalized experiences. Consumers are moving beyond basic personal care, seeking products that align with their identities and values, often influenced by social media and online communities. Brands are responding by innovating with clean formulations, leveraging influencer partnerships, and adopting omnichannel strategies to reach consumers across various touchpoints. The expansion into Tier-2+ cities is also reshaping distribution models, as consumers in these regions demand access to premium products and experiences previously limited to metropolitan areas. As the market continues to evolve, success will hinge on a brand's ability to combine authenticity with agility, delivering products that resonate with diverse segments while navigating the complexities of a rapidly changing retail landscape.

Our Beauty and Personal Care Services

Growth Strategy

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Consumer Value Unlock

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Inorganic Growth Support

Inorganic Growth Support

We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Performance Tracking with Benchmarks TM

Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

Beauty and Personal Care Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

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