BEAUTY AND PERSONAL CARE
BEAUTY AND PERSONAL CARE
India's BPC market is undergoing a significant transformation, driven by rising consumer aspirations, increased digital engagement, and a growing emphasis on personalized experiences. Consumers are moving beyond basic personal care, seeking products that align with their identities and values, often influenced by social media and online communities. Brands are responding by innovating with clean formulations, leveraging influencer partnerships, and adopting omnichannel strategies to reach consumers across various touchpoints. The expansion into Tier-2+ cities is also reshaping distribution models, as consumers in these regions demand access to premium products and experiences previously limited to metropolitan areas. As the market continues to evolve, success will hinge on a brand's ability to combine authenticity with agility, delivering products that resonate with diverse segments while navigating the complexities of a rapidly changing retail landscape.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Article
When online Beauty & Personal Care (BPC) first took off in the GCC, growth was fuelled by increased digital adoption and wider product availability. Over time, however, the market has evolved with consumers embracing not just the convenience of online shopping but also the speed and reliability of newer channels. In Saudi Arabia, this shift […]
Beauty and Personal Care
MEA • Sep 30, 2025
