MENA Creator Economy
The MENA creator economy is undergoing a transformation driven by shifting consumer behaviors. While brands have historically leaned on celebrity endorsements to drive broad recall and long-term conversions, we are not witnessing a pivot towards content creators who offer an ability to create more personalized and targeted campaigns. This shift is underpinned by the growing […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
India SFV in 2024: From “Likes to Monetizing Millions”
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
MENA Creator Economy
The MENA creator economy is undergoing a transformation driven by shifting consumer behaviors. While brands have historically leaned on celebrity endorsements to drive broad recall and long-term conversions, we are not witnessing a pivot towards content creators who offer an ability to create more personalized and targeted campaigns. This shift is underpinned by the growing […]
Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India
While we have been discussing Indian Short Form Video(SFV) Apps for quite some time now, central to this growth are Tier-2+ cities—collectively known as “Bharat”—which now account for 63% of SFV engagement and staggering 74% of overall user base on user-generated content (UGC) platforms. These regions are the key to the growth and expansion of […]
India SFV in 2024: From “Likes to Monetizing Millions”
Indian short-form video (SFV) platforms are at a pivotal juncture, transforming from mere entertainment hubs into engines of monetization and brand engagement. These platforms, which have seen a meteoric rise in both user base and content consumption, are now gearing up to witness rapid growth across revenue streams. But what’s driving this shift? The rapid […]
From Clicks to Cash: Navigating the Monetization Potential of India’s Short-Form Video Market
Indian Short Form Video (SFV) platforms are no longer just sources of entertainment—they are transforming into influential contributors within the country’s digital landscape. With Indian users now spending an average of 30 minutes per day on these platforms, and more than 60% of users coming from middle- to high-income households, SFVs are part of our […]
