
MENA Creator Economy
The MENA creator economy is undergoing a transformation driven by shifting consumer behaviors. While brands have historically leaned on celebrity endorsements to drive broad recall and long-term conversions, we are not witnessing a pivot towards content creators who offer an ability to create more personalized and targeted campaigns. This shift is underpinned by the growing […]

Exploring Bharat: How Regional Content Drives SFV Platforms’ Growth in India

India SFV in 2024: From “Likes to Monetizing Millions”
