Tapping Into the Everyday: Instant Home Services and the Next Habit Loop
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
How Redseer helped India’s leading online home services and solutions brand Urban Company, file its DRHP
Ready-to-Drink (RTD) Beverages – India’s Next Lifestyle Megatrend
India’s $130+ Billion Appliances Market Opportunity
Tapping Into the Everyday: Instant Home Services and the Next Habit Loop
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
How Redseer helped India’s leading online home services and solutions brand Urban Company, file its DRHP
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
Ready-to-Drink (RTD) Beverages – India’s Next Lifestyle Megatrend
From sparkling to stills, from shelves to screens, this is the playbook for winning in India’s evolving drinks market. Executive Summary: India’s Ready-to-Drink (RTD) beverage market is experiencing a pivotal transformation. Now accounting for ~70% of the non-alcoholic beverages category and growing at a CAGR of 18%, RTD is no longer a seasonal trend; it’s […]
India’s $130+ Billion Appliances Market Opportunity
Executive Summary: India’s $130+ billion appliances market is on the cusp of a tectonic shift, fuelled by rising incomes, aspirational younger cohorts, wellness-driven consumption, and the rapid adoption of digital-first lifestyles. But this isn’t just another consumption play. It’s a high-stakes play on category creation, channel reinvention, and innovation velocity. Brands that decode what India […]
