ELECTRONICS AND HOME
ELECTRONICS AND HOME
The Electronics & Home category is evolving as consumers seek smarter, design-led, and energy- efficient products that combine utility with experience. Rising aspirations are driving growth, more affordable price points, and increased comfort with digital-first purchase journeys. Brandification and premiumisation are gaining momentum, alongside the formalisation of supply chains, particularly in Tier-2+ cities. Omnichannel formats are emerging as a key differentiator, enabling brands to offer both access and experience at scale.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Article
Across the home services space, digital transformation is underway. From something as basic as weekly cleaning to urgent plumbing repairs, these are services every household needs, yet for decades, they remained fragmented, informal, and inconvenient to access. Now, just as ride-hailing apps changed how people move around cities, home services platforms are doing the same […]
Electronics and Home
SEA • Oct 19, 2025
