FASHION

FASHION

Decoding the New Consumer Aesthetic

Sector overview

Fashion is undergoing a structural reset as the industry moves from seasonal drops to rapid, demand- led cycles. New-age D2C brands have cracked the code on trend spotting and agile supply chains, using influencer-led discovery and digital-social media storefronts to stay top-of-mind. At the same time, incumbents are shifting playbooks, compressing idea-to-product timelines and expanding reach through omnichannel formats. As fashion demand deepens beyond metros, brands are rethinking assortment, price points, and storytelling to stay relevant across younger cohorts and emerging cities. Hyper-personalisation and creator-led influence are becoming non-negotiables in building long-term brand affinity.

Our Fashion Services

Growth Strategy

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Consumer Value Unlock

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Inorganic Growth Support

Inorganic Growth Support

We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Performance Tracking with Benchmarks TM

Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

Fashion Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

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