GAMING AND EXPERIENCES

GAMING AND EXPERIENCES

Play to Profit

Sector overview

Gaming continues to be one of the fastest-growing vectors in new media, with in-app purchases, eSports, and immersive entertainment formats unlocking significant monetisation despite ongoing regulatory shifts. In parallel, demand for live, authentic, and community-driven experiences is accelerating across music, comedy, and pop culture. As youth seek deeper connection and shared moments, both digital and physical platforms are scaling to deliver relevance, repeat, and revenue.

Our Gaming and Experiences Services

Growth Strategy

Growth Strategy

We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Consumer Value Unlock

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Product and Content Strategy

Product and Content Strategy

We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Performance Tracking with Benchmarks TM

Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

Gaming and Experiences Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

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