GROCERY

GROCERY

Where Margins Are Thin, Strategy Must Be Sharp

Sector overview

Grocery is the largest yet toughest retail category – high-frequency, low-margin, and fiercely competitive. From modern trade players to online-first platforms and q-commerce disruptors, all are fighting to win the consumer’s daily basket. Success in grocery isn’t just about availability, it’s about hyper-local relevance, category efficiency, and last-mile cost economics. And, as private labels expand and data-backed pricing becomes the norm, winning this category requires more than scale, it requires strategic sophistication. At Redseer, we help platforms, retailers, and investors decode where demand is headed, how consumer baskets are evolving, and what’s truly scalable. We bring deep intelligence into SKU performance, shopper behaviour, delivery network design, and pricing architecture. Whether it’s market expansion, assortment mix, or refining promo levers, our consulting helps move players from burn to profitability.

Our Grocery Services

Digital Channel Growth and Monetisation Strategy

Digital Channel Growth and Monetisation Strategy

We support clients across engagements such as digital launch and growth, omnichannel opportunity maximisation, digital ads business launch and growth, and brand experience, value proposition & unit economics enhancements.

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Growth in Existing Markets

Growth in Existing Markets

We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.

Operational Excellence and Profitability

Operational Excellence and Profitability

We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Performance Tracking with Benchmarks TM

Performance Tracking with Benchmarks TM

Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.

Grocery Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

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