MARTECH AND MEDIATECH

MARTECH AND MEDIATECH

Solving for Attention, Attribution, and Always-On Engagement

Sector overview

With attention spans dropping and content saturation peaking, the Martech and Mediatech landscape is in hyperdrive. Platforms are under pressure to deliver real-time personalisation, dynamic content orchestration, and ROI-led campaign management. Meanwhile, data privacy regulations and the deprecation of third-party cookies are reshaping how performance is measured. Redseer works with tech players and their investors to build differentiated positioning in this crowded space, from outcome- based pricing models to creator-tech integrations and omnichannel automation. Our consulting approach identifies whitespace across verticals and geographies, helping scale customer acquisition platforms, streaming tech, influencer SaaS, and customer data infrastructure with clarity and confidence.

Our Martech and Mediatech Services

New Market Entry

New Market Entry

We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.

Consumer Value Unlock

Consumer Value Unlock

We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.

Transaction Advisory

Transaction Advisory

We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.

Martech and Mediatech Sector Experts

India's largest homegrown consulting firm, empowering bold leaders to shape a better future.

Keep Exploring