CONTENT, MEDIA, SOCIAL
CONTENT, MEDIA, SOCIAL
Democratised internet and smartphone access is expanding reach for mass platforms like Facebook and YouTube, cementing their role as top-of-funnel discovery engines. Messaging apps such as WhatsApp are evolving into transactional surfaces with embedded payments and commerce experiences built within chat. At the same time, short-form video platforms are rapidly scaling monetisation through ads, tipping, and brand collaborations, riding on deep engagement from younger cohorts. As attention fragments across formats, platforms are solving for deeper user retention and more predictable monetisation pathways.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.
We help clients with demand sourcing, micro-market Investigations of emerging trends, and ad load optimisation.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Report
The GCC food aggregator market has grown from $3 billion in 2019 to $14 billion in 2025, and is expected to reach $26 billion by 2030. Growth was driven primarily by increased consumer spending, rather than user growth, with new use cases emerging. Quick grocery added a new leg to this market’s growth, with expansion […]
Content, Media, Social
MEA • Sep 02, 2025
