RETAILERS
RETAILERS
Organised offline retail is adapting to a new consumer reality where value, availability, and accessibility are driving store preference. Players are expanding aggressively into Tier-2+ cities, optimising formats for smaller footprints, and increasing reliance on private labels to protect margins and improve control over assortment. With convenience now table stakes, the differentiation is shifting to sharper value positioning, faster store rollout in underserved markets, and deeper ownership of pricing and product. As consumer expectations rise, successful retailers are building stronger brand affinity through curated assortments and regional relevance
We support clients across engagements such as digital launch and growth, omnichannel opportunity maximisation, digital ads business launch and growth, and brand experience, value proposition & unit economics enhancements.
We support clients across engagements such as digital launch and growth, omnichannel opportunity maximisation, digital ads business launch and growth, and brand experience, value proposition & unit economics enhancements.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Impact Story
Executive Summary Lenskart engaged Redseer, India’s leading strategy consulting firm, to support its IPO through a comprehensive multi-market study. Redseer delivered a comprehensive industry analysis that built cross‑country market sizing models to capture both the current baseline and future trajectory of demand, benchmarked competing operating models, and surfaced the strategic levers that position large, vertically […]
Retailers
India • Jul 29, 2025
