The BPC market in the MENA region is going through a transformational period driven by evolving consumer needs and shopper persona. While legacy brands have undertaken various initiatives to fulfill emerging trends, consumers aren’t fully satisfied. This has led to the emergence of D2C brands who have been able to develop meaningful relationships with customers by aligning with their values, resonating through inclusive products and by offering a personalized experience.

Is direct the way to go for Beauty?
Download This Report
Related Insights

Impact Story
Due Diligence That Protected Millions: Redseer Guides Consumer Giant with Right M&A Investment
Beauty and Personal Care•
Aug 4 2025
Read More

Report
Cracking the Code on Indonesia’s Fitness Trend
Beauty and Personal Care•
Aug 1 2025
Read More

Impact Story
Redseer’s Commercial Diligence Supports Innovist’s Science-Led BPC Playbook
Beauty and Personal Care•
Jun 5 2025
Read More

Article
Longevity economy: Building for a USD 250 Bn silver community
Beauty and Personal Care•
Apr 6 2025
Read More

Article
How Lab-Grown Diamonds Are Reshaping Jewellery—And India Is Leading the Charge
Beauty and Personal Care•
Apr 3 2025
Read More

Article
The Glow Economy - Inside Indonesia's $8 Bn BPC Market
Beauty and Personal Care•
Dec 22 2024
Read More
Scroll Down to Load More
Loading...
Stay updated with the latest Redsights
For regular updates on industries and market trends.
© 2025 Redseer Strategy Consultants Pvt. Ltd. All rights reserved.