CONSUMER
Lead in the Consumer Shift, Don’t Chase It.
Our consumer insights help brands stay ahead, adapting to changes and seizing new opportunities in India's market.
CONSUMER
Our consumer insights help brands stay ahead, adapting to changes and seizing new opportunities in India's market.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
The Technology, Media, and Telecommunications sector is is undergoing significant changes in terms of how the content is produced, consumed, and bought. Through our deep research, cutting- edge analytics, and strategic counsel, we assist businesses in creating the growth strategy and execution plan they need to respond to change, and prosper in the face of disruption. Rapid rise of the Indian short form is a testimony to our work.
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Report
Advertising Scale Is Up. Control Is Concentrating. The Shift That Leaders Can’t Ignore Global advertising spends have crossed the $1 trillion mark and are set to cross to $1.5trillion by 2030, with digital now commanding nearly three-quarters of all spend and growing at 3-5x the pace of global real GDP. But beneath this growth lies a deeper structural shift. Consumer internet time is at a staggering ~6.5 hours per day, yet attention is now fragmented across 30+ apps and multiple […]
Advertising and Marketing Analytics
India • Apr 16, 2026
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