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The QC Playbook: How India’s Fastest Growing Channel is Rewriting Packaged F&B Strategy 

India is witnessing one of the biggest shifts in food and beverage consumption. For example, more than 20% of batter sales now come from quick commerce channels that barely existed at scale three years ago. The short shelf life of the batter category, a $400 million market, has always been dependent on frequent top-ups. But […]

Food and Beverages

IndiaJun 01, 2026

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