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Report
Advertising Scale Is Up. Control Is Concentrating. The Shift That Leaders Can’t Ignore Global advertising spends have crossed the $1 trillion mark and are set to cross to $1.5trillion by 2030, with digital now commanding nearly three-quarters of all spend and growing at 3-5x the pace of global real GDP. But beneath this growth lies a deeper structural shift. Consumer internet time is at a staggering ~6.5 hours per day, yet attention is now fragmented across 30+ apps and multiple […]
Advertising and Marketing Analytics
India • Apr 16, 2026
