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China-origin brands are accelerating into Southeast Asia with a speed and confidence that’s hard to ignore. What started as a trickle of cross-border experimentation has quickly become a coordinated push across categories—from electronics to beauty, from EVs to fashion. Backed by massive manufacturing scale, aggressive go-to-market playbooks, and online-commerce innovations, these companies are reshaping competitive […]
Electronics and Home
SEA • Nov 23, 2025
