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The $3.2Bn Bharat Opportunity: How Tier 2+ Cities Are Driving India’s Interactive Media Boom 

India’s&nbsp;~700&nbsp;million smartphone&nbsp;users are driving a&nbsp;digital&nbsp;revolution.&nbsp;Thanks to affordable smartphones and low data tariffs, these users&nbsp;are leading the&nbsp;expansion&nbsp;of&nbsp;a&nbsp;USD 440&nbsp;mn&nbsp;interactive media market&nbsp;in FY2025&nbsp;that’s&nbsp;growing&nbsp;at a whopping&nbsp;~45%&nbsp;CAGR&nbsp;till&nbsp;FY2030.&nbsp; India’s&nbsp;GDP growth&nbsp;has&nbsp;surpassed the average growth for emerging and advanced economies&nbsp;on the back of&nbsp;increased private consumption and discretionary spending,&nbsp;which is&nbsp;up&nbsp;by 5 percentage points&nbsp;over&nbsp;the last decade.&nbsp;Combine that with a mostly young population&nbsp;(<30)&nbsp;that has&nbsp;one of the [&hellip;]

Content, Media, Social

IndiaNov 20, 2025

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