For two decades we have partnered with founders, boards, investors and enterprises on high-stakes growth, strategy and transaction decisions in markets that move faster than the data available on them. Those decisions need far more market detail than a bought dataset or a generic framework can offer. So we run our own primary research and put senior advisors on the work. Behind them sits Benchmarks, our AI-powered market intelligence platform, built on a decade of that research. It is why our recommendations are specific rather than directional, and why they arrive at the pace the decision demands.
We work across deep strategic engagements, consumer and digital businesses, public-market advisory and private transactions. Nobody knows India’s internet and new-age economy the way we do, and that is where leaders come to us to see what is coming before it becomes obvious.

Article
Digital advertising has always run on an assumption that a person is sitting on the other end. It believes that someone searches, scrolls, watches, compares and then decides what to buy. And hence, every winning format, from search to banners to video, simply has reached that person better than the last. US advertisers spent about $160 […]
Advertising and Marketing Analytics
India • Oct 09, 2026





