Advertising Unlocks Scale for the Next Generation of Consumer Platforms
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Advertising Unlocks Scale for the Next Generation of Consumer Platforms

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      The AVOD Imperative: Monetising Serialised Content at Scale in India

      EXECUTIVE SUMMARY India’s micro-drama market has moved beyond experimentation. A decade of mobile-first video consumption, affordable data and short-form viewing has created the behavioural foundation for serialised, snackable storytelling. ~40 Mn users have paid for micro-drama at least once, and users spend ~50 minutes a day with repeated app opens, signalling that the category has […]

      Content, Media, Social

      India • Sep 03, 2026

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      How AI-led Hiring Is Reshaping India’s Office Market
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      How AI-led Hiring Is Reshaping India’s Office Market

      Advanced Analytics and AI
      India • Sep 02, 2026
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      India’s Specialty Coffee Inflection Point 
      Article

      India’s Specialty Coffee Inflection Point 

      Food and Beverages
      India • Sep 01, 2026
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      Gig Work is Bridging India’s Job Gap and Lifting Earnings
      Video

      Gig Work is Bridging India’s Job Gap and Lifting Earnings

      Food Services
      India • Aug 27, 2026
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