Article
The Two-Hour Window: How Quick Delivery is Reshaping KSA’s Beauty Market
There’s a quiet but consequential shift happening in how Saudi consumers buy beauty products. It doesn’t show up loudly in headline GMV numbers, but it’s reshaping which brands win, which platforms matter, and what “being available” actually means in 2025. Quick delivery — defined as delivery within two hours- now accounts for clearly more than […]
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