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The Great Divide: A Tale of Two Online RTD Beverages Markets   

The online non-alcoholic RTD beverages market (excluding water) is now defined by a sharp divide between an increasingly discerning Quick Comm shopper and the more traditional shopper shopping in other online channels. Proprietary data from Benchmark indicates that this shift in GMV mix signals that brands must tailor their products and strategies to meet the […]

Food and Beverages

IndiaOct 09, 2025

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