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Report
New-age brands are disrupting incumbents across three major segments of India's online home market: home improvement, kitchenware and home essentials. Online home improvement is ~USD 1 Bn today and is set to reach USD 3-3.2 Bn by FY31P at 20-25% p.a., while online home care and household essentials, at USD 1-1.1 Bn, is growing at 20-25% p.a. to USD 1.8-2 Bn by FY31P. Behind that growth is a shift in how Indians see their homes, increasingly as a reflection of themselves, with shoppers now expecting better quality, toxin-free materials and ease of use at a fair price.
Consumer Goods
India • Sep 24, 2026
