Reinventing Packaged F&B with Quick Commerce

Changing consumer values, urban lifestyles, and the rise of quick commerce are converging to fundamentally alter what Indians eat, and where they buy it. In India’s $100Bn+ packaged F&B market is projected to expand to ~$150 billion+ by 2030. Within this evolving landscape, the quick commerce channel alone is expected to scale from $4 billion today to more than $25 billion in GMV by 2030.

Brands that read this moment correctly will capture a disproportionate share of its growth.

Our latest report maps the terrain across three high-growth categories: ready-to-cook products, better-for-you and functional beverages, and indulgent food like chocolates.

Inside this report:

• The consumption shifts driving demand across Gen Z, Millennials, and Bharat households

• Why quick commerce has become the single biggest disruptor in packaged F&B

• A granular breakdown of the ready-to-cook market, and white spaces for new entrants

• How health and functional formats are outpacing traditional ready-to-drink (RTD) beverages

• What buying patterns for indulgent categories reveal for brands and marketing teams

For F&B brand leaders, the report offers a clear view of which categories and sub-segments offer the most headroom, and how to chart a quick commerce-first GTM strategy. Investors can derive anevidence-based lens on where structural growth is consolidating in Indian consumer markets, and platform and channel strategists stand to gain a sharper understanding of how consumer behaviour varies by category, time of day, and cohort –  and how it can be used to drive basket value.