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India’s overall online BPC market has scaled 2.4x in three years from ~₹21K Cr in CY22 to ~₹52K Cr in CY25. Within this broader surge, quick commerce has emerged as the fastest scaling channel, not merely riding category growth but reshaping how BPC is consumed. Beauty in Quick Commerce: Scaling Faster Than the Category The GMV of Beauty & Personal Care within quick commerce has expanded ~22.5x between […]
Beauty and Personal Care
India • Mar 04, 2026
