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Everyone is fighting for the transaction. The decision is being taken one step upstream, and most companies are not counting that score. In the latest Voice of Customer study by Redseer Strategy Consultants across the UAE, Saudi Arabia and Egypt, one in three consumers now uses an AI platform – Claude, ChatGPT, Gemini, Grok – to discover their products/services. That is not a fringe habit maturing. It is a mainstream shift that […]
MEA • Aug 04, 2026
