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Habit or Desire – What’s driving India’s Beauty & Personal Care Market? 

“Grooming is scaling through routine-led replenishment, while Makeup and Fragrance are finding growth through premiumisation, identity, and creator-led discovery.” In India, the growth of beauty and personal care is being shaped by habit and self-expression.  The growth mix is changing India’s online beauty and personal care market reached ₹56k Cr, growing at about 35% YoY. The topline […]

Beauty and Personal Care

IndiaMay 14, 2026

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