CONSUMER
Lead in the Consumer Shift, Don’t Chase It.
Our consumer insights help brands stay ahead, adapting to changes and seizing new opportunities in India's market.
CONSUMER
Our consumer insights help brands stay ahead, adapting to changes and seizing new opportunities in India's market.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients grow market share, improve customer funnel performance and implement loyalty programs, optimise pricing & selection, and assess brand health & positioning in the market.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We help clients across financial services with field force retention and incentivization strategy design, VAS upsell strategy, along with building out their ad monetisation strategy.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
The Technology, Media, and Telecommunications sector is is undergoing significant changes in terms of how the content is produced, consumed, and bought. Through our deep research, cutting- edge analytics, and strategic counsel, we assist businesses in creating the growth strategy and execution plan they need to respond to change, and prosper in the face of disruption. Rapid rise of the Indian short form is a testimony to our work.
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Article
Value retail has re-emerged as a central driver for MENA retail consumption. After a period where convenience, variety, and speed dominated purchasing choices, affordability has returned to the top of the hierarchy, reinforcing a structural shift in how demand is evolving across categories. Value has re-emerged as a leading decision driver for MENA consumers Our […]
Retailers
MEA • Dec 23, 2025
