Brand and Price are the top consumer decision making criteria while buying online fashion
Published on: May 2018
The online fashion consumers give highest importance to brand while buying. This is largely because the trust required while buying fashion online is the high and consumer generally go for the brands they trust. Price is the second most important criteria. The online fashion verticals which are pushing their private labels are thus trying to become a brand by focusing on providing a good quality, reasonably priced product to attract the consumers.