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Apr, 2019     

Dormant user assesment for an online food delivery platform

The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.


This was to help an online food delivery platform understand the reasons for users lapsing out of the platform. The engagement was driven through primary research – surveys and in-depth interviews – of dormant users to pin-point the reasons for lapsing and understand the steps to be taken to win the customers back.