Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
Mrigank Gutgutia
India is in the midst of a massive digital transformation of its population
Published on: Aug 2019
Heavy social media and content consumption underway in urban and especially rural areas
210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable
Massively growing vernacular user base to create USD 3 Bn of incremental digital ads spending opportunity over 2018-23
