
40% of TikTok’s India market captured by homegrown apps

Written by
Mohit Rana
CEO
Anil Kumar, CEO of Redseer Strategy Consultants, specialises in growth and investment methods to assist in resolving business issues in the rising markets and new economy. He is an IIT Delhi alumni.
Talk to meRelated Redsights

Report
40% Of TikTok’s India Market Captured By Homegrown Apps
TMT
India • Dec 14, 2020

Report
Indian shortform apps – on the cusp of monetization
Content, Media, Social
India • Mar 14, 2023

Report
Micro-Drama’s J-Curve Moment: What Marketers, Platforms, and Investors Need to Know
Content, Media, Social
India • Dec 12, 2025

Report
The Gaming and Interactive Media Opportunity in India
Gaming and Experiences
India • Oct 31, 2025

Report
India SFV in 2024: From “Likes to Monetizing Millions”
Content, Media, Social
India • Nov 21, 2024

Report
Demystifying India’s SFV platforms
Content, Media, Social
India • Nov 08, 2023

Report
Short-form: Rising amidst cluttered content space
Content, Media, Social
India • Feb 06, 2020

Report
Breaking barriers: Rise of challenger platforms in digital advertising landscape
Advertising and Marketing Analytics
India • Mar 05, 2024

Report
The rise of Made in India digital content
Content, Media, Social
India • Apr 21, 2021

Report
Impact of DPI on the Indian Internet Economy
Investors
India • Dec 05, 2023

Report
Leveling up India’s Gaming Market 2021
Gaming and Experiences
India • Nov 25, 2021

Report
The Future of India’s Digital Payment
Payments
India • Jun 03, 2023