Short-form: Rising amidst cluttered content space

Short-form video has emerged as a popular format for content consumption in India in recent years. With the rise of affordable smartphones and high-speed internet connectivity, a large number of people in India now have access to online video content.

Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant traction in India, offering users an easy and entertaining way to consume and create short videos. These platforms also provide a way for content creators to reach a wider audience and potentially become viral.

Here’s the report that discusses how short-form video has become a highly competitive space in India, with both established players and new entrants vying for users’ attention. With the increasing popularity of short-form video, it is expected to continue to rise in India’s cluttered content space.