
City expansion strategy for a foodtech player
This was to help a foodtech aggregator increase their city-coverage. The methodology involved creating a bespoke foodtech potential index of 2300+ Indian cities to identify the high potential cities for the client and segment them by priority/ potential. This was followed up with primary research of customers, delivery professionals and restaurants in key cities of the high potential city-segments to identify strategic tweaks required for the newer markets.
RELATED REDSIGHTS
Impact Story
Redseer advises L’Oréal on its acquisition of a majority stake in Innovist
Article
The Bharat Unlock: India’s Next Grocery Growth Engine Lies Beyond Quick Commerce
Article
Omnichannel Owns a Big Slice of Online Retail in KSA
Article
Four Different Buyers. Only One Channel.
Article
Rebuilding the Restaurant P&L: Reimagining Southeast Asian F&B
Article
The 3 Step Blueprint to Winning India’s Hair Growth Market
Report
India’s Digital Investment Market Report
Article
The customer is still human. The agent is not.
Article
India’s used car market is a $4 Billion Opportunity.
Impact Story
Redseer helped a leading home services platform decode the technology-led transformation of the sector
Article
The KSA Beauty Shelf Is Getting Crowded From Two Sides. Brand Equity Alone Won’t Hold It.
Article
Artificial Intelligence (AI) GTM in Southeast Asia: How B2B Founders Can Turn Pilots Into Revenue
Impact Story
Redseer advises L’Oréal on its acquisition of a majority stake in Innovist
Article
The Bharat Unlock: India’s Next Grocery Growth Engine Lies Beyond Quick Commerce
Article
Omnichannel Owns a Big Slice of Online Retail in KSA
Article
Four Different Buyers. Only One Channel.
Article
Rebuilding the Restaurant P&L: Reimagining Southeast Asian F&B
Article
The 3 Step Blueprint to Winning India’s Hair Growth Market
Report