Newsletter | Vernacular is NOW, not the future – A $300 Bn opportunity today
Mrigank GutgutiaIndia is in the midst of a massive digital transformation of its population
Published on: Aug 2019
Heavy social media and content consumption underway in urban and especially rural areas
210 Mn = Current number of vernacular preferring digital consumers in India who are also monetizable
Massively growing vernacular user base to create USD 3 Bn of incremental digital ads spending opportunity over 2018-23
Written by
Mrigank Gutgutia
Partner
Mrigank leads business research and strategy engagements for leading internet sector corporates at Redseer Strategy Consultants. He has developed multiple thought papers and is regularly quoted in media and industry circles.
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