Report

Advertising Unlocks Scale for the Next Generation of Consumer Platforms

EXECUTIVE SUMMARY With the scale of Gen AI in 2022, ad spends have outgrown revenue at ~1.4x. In a ~$1 Tn global ad market, where digital spends account for ~76%, AI has changed gears. Adoption lags are compressing as emerging markets reach scale faster, despite the concentration of ad dollars in a handful of verticals. […]

Advertising and Marketing Analytics

India • Aug 20, 2026