Indian shortform apps – on the cusp of monetization

Indian shortform apps are catching up to global players in terms of popularity and usage. In recent years, several homegrown short-form video platforms such as Moj, Josh, and Chingari have gained popularity in the country’s growing creator ecosystem, with global players such as YouTube Shorts and Instagram Reels only broadening the growth of the ecosystem. […]
India’s AgriTech Landscape – A Perspective Report

The importance of agriculture in the Indian economy cannot be over-emphasised. An estimated 58% of India’s population depends on agriculture as the primary livelihood source. Furthermore, agriculture contributes 17% to the national GDP, supporting the sector’s continued resilience. Indian agriculture is also 6.4% of the world’s total economic production. To meet the growing demand for […]
Two-Wheelers Electric Vehicles Outlook in India | Report

It is unsurprising that the world is slowly but steadily encouraging a green planet amid heightened concern over climate change and pollution. Working along the same lines, governments all over the world are pushing the EV industry through subsidies and regulations. Further, consumers demand low-emission commuting instead of fossil fuel-driven vehicles, which endangers our planet. […]
Decoding India’s Rehab Tech

Rehabilitation is a concept widely discussed and adopted globally. This is by no means unexpected since over 15% of the world population live with a form of disability, and around 2.41 billion live with conditions that impact their functions in daily life and would benefit from rehabilitation services. Many of these needs call for rehabilitation […]
Digital Advertising in India and disruptive trends

The advertising industry has found new, unique and effective ways to communicate to the target audience through digital mediums. This mode of communication geared up following the COVID pandemic. Further, a surge in the usage of smartphones and internet services has opened many doors for digital advertising. As per our data, digital ad spending in […]
The Most Inclusive Football Tournament

Football world championship in Qatar is one of the largest sporting events in a post-pandemic world. Enabled by the proliferation of digital media channels and internet/smartphone penetration, an unprecedented 5 billion consumers are expected to engage with the event. Consumption is expected to spike during the tournament which overlaps with the retail festive season. The […]
How can restaurants sustain in the evolving food service industry?

MENA Food Delivery Ecosystem is rapidly evolving. While food aggregators helped restaurants weather the pandemic, their impact on the profit margins has been reduced. Restaurants are creating own unique propositions to attract consumers and consecutively restaurant own apps are now the fastest growing segment. Evolving stakeholder economics is poised to reshape the food delivery market in […]
Is direct the way to go for Beauty?

The BPC market in the MENA region is going through a transformational period driven by evolving consumer needs and shopper persona. While legacy brands have undertaken various initiatives to fulfill emerging trends, consumers aren’t fully satisfied. This has led to the emergence of D2C brands who have been able to develop meaningful relationships with customers […]
Demystifying Kirana eCommerce in India

India’s fragmented retail market of over 13 million General Trade (GT) stores or the local kirana stores will continue to drive retail for the next decade. The eB2B market stood at $5 Bn in 2021 and could touch $100 billion GMV by 2030. Although India’s general trade is vast, it is plagued by several challenges, […]
MENA Economy: On the cusp of a digital revolution

MENA’s is riding the digital revolution. The digitally evolved population of Gen Z, Millennials, and Gen X is a fertile ground for digital solutions. Riding in the wake of the pandemic, its digital economy has experienced a manifold growth. It is estimated that 100 million plus consumers will shift to online services in next 5-6 […]
The Future of Preventive Healthcare in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.
The Dire Need and Rise of Digital Chronic Disease Management in India

The health-tech platforms access to a large ~$40 Bn chronic care TAM in India
Neobanking in India The Matrix Upgraded

India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Unwrapping Ramadan 2022

Ramadan is a $6.2 Bn online sales event in MENA. Festive periods account for ~40% of annual e-tail in MENA.
Redseer Ground Zero 6.0 – Golden Age of India Internet | Event Report

The report covers the sectors which were addressed at Ground Zero 6.0: the most recent trends, challenges, growth drivers, and the way forward within each of these sectors.
What’s driving consumer internet in Indonesia?

Indonesia’s e-commerce market is one of the fastest growing globally and accounts for more than half of the SEA e-commerce market
India Diabetes Market Report

Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
SEA Fintech Report

Robust economic growth and digitally engaged consumer creates massive opportunity to drive innovation in Fintech adoption
Leveling up India’s Gaming Market 2021

The gaming market in India is a $2.2 Bn industry, and is projected to grow at ~30% CAGR to reach $7B market — more than 3X in the next 5 years.
3 Hours a Day – India’s Gaming Revolution is Here

Digital Gaming in India has undergone a paradigm shift in the last decade as internet and smartphone access have changed the way Indians consume the internet.
India Online Furniture Market – Ready for ‘digital takeoff’

India’s furniture + home market saw a steep COVID-driven drop to $11.5 Bn in FY21, but is poised for strong recovery post COVID with strong recovery already underway in FY 22
Gated community $ 500B consumption story in 2026

Gated communities are a significant part of India’s consumption story with $200B cumulative spend expected to grow by 2.5X in the next 5 years
Black Friday – $6Bn Online Shopping Event

Black Friday is a critical event in the retail calendar in MENA. This event which was first launched by Souq (now Amazon) as a 3-day online only event has now expanded to over six weeks of Q4. The event has been so popular that ~20% of annual online retail sales happen during the Black Friday sale period.
Key Black Friday Trends:
a. The Market is Stabilizing:
Last year BF season achieved +90% YoY growth; this year YoY growth is expected to stabilize at ~30%; Sales to reach ~$6 bn during BF period.
b. Differentiated Strategies are going to be at play
In terms of strategy, higher focus on private labels, Inventory led fulfilment and fast delivery speed are expected.
c. Consumer is moving beyond discounts
Discounts will become a right-to-play during BF. For right-to-win, other factors such as offer variety and exclusivity and experience will be key.
Travel Market in India, SEA & GCC

The travel market in India, SEA, and GCC is expected to continue growing in the coming years, presenting opportunities for both domestic and international travel companies. However, the ongoing COVID-19 pandemic has had a significant impact on the industry, with travel restrictions and border closures causing a sharp decline in tourism across the globe. India […]
Report on market for “Higher Education Abroad”

Growth in Indian students studying abroad for Higher Education had outpaced domestic student growth by >6x in 2016-19 to reach ~ 770k
Entertainment & Advertising | Riding the Digital Wave

India has a diverse and vibrant entertainment industry, with a wide range of options for consumers to choose from. Entertainment consumption patterns in India vary greatly across different regions, cultures, and socio-economic groups. However, there are a few general trends that can be observed. Television is still the most popular form of entertainment in India, […]
#3 Delivery Delight Index

This third edition of Delivery Delight Index has unveiled how digitally native brands are providing a superlative delivery experience on the back of third-party logistics players.
Indian Female Innerwear’s $12 Billion Opportunity

The female apparel market, which stood at USD $25 billion in 2019, is expected to grow up to USD $38-40 billion by 2025.
The rise of Made in India digital content

Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Indonesia ECommerce Metamorphosis in a post Covid world

Indonesia’s e-commerce market is one of the fastest growing globally and accounts for more than half of the SEA e-commerce market
Indian Shortform video : Ready to leapfrog towards monetization?

Indian E-Grocery: A Promising Opportunity Led By Value-First Users

40% of TikTok’s India market captured by homegrown apps

The number of Internet users in India set to grow to 970 million from current 600 million in next 5 years, Shortform market is also estimated to grow by 4x on total time spent and reach to 400-450 billion minutes a month from the current ~110 billion minutes.
The $500 Mn potential Indian Smartphone Insurance market, But are the customers’ interests truly protected ?

Indian Smartphone Insurance Market holds potential to reach $500 Mn by FY 25
Smart clicks to win India’s online groceries & general merchandise basket

E-tailing market in India is expected to reach ~USD 100 Bn by 2023 from USD 24 Bn in 2018
India’s Online Packaged Food, Beverages, Personal Care and Home Utilities Consumer Goods Report

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.
Indian Wealthtech – A $60Bn opportunity by FY25

Online grocery: What brands need to know?

Indian grocery traditionally has been a primarily unorganized market, wherein more than 90% of the market is driven by traditional ‘kirana stores.
Real Money Gaming: India’s New Playground

Online skill-based real-money gaming market in India is estimated to grow to become ~$3.8 Bn by 2024
Online Higher Education & Lifelong learning – 10x Growth Potential – A $5B Opportunity

Indian EdTech industry analysis: Online education sector to create $ 1.7 BN market by 2022

The 2019 National Education Policy (NEP) which seeks to address these challenges and extend the scope of RTE to students aged 3–18 years, recommended harnessing EdTech through app-based learning, online student communities, and lesson delivery beyond ‘chalk and talk’. Serving as a crucial link between enrolment and enhanced learning outcomes, online education offerings across grades […]
The Rise of US $50 Billion e-Baazar

The e-tail market in India has also experienced significant growth in recent years, with the rise of e-commerce platforms and the increasing adoption of online shopping. The growth of the e-tail market in India has been driven by several factors, including the increasing use of smartphones and the internet, the availability of affordable data plans, […]
Vernacular is NOW, not the future A $300 Bn Opportunity Today

Short-form: Rising amidst cluttered content space

Short-form video has emerged as a popular format for content consumption in India in recent years. With the rise of affordable smartphones and high-speed internet connectivity, a large number of people in India now have access to online video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained significant traction in India, offering […]
Retail Technology – The Next Frontier

Diabetes care market in India is ~$17 Bn in size as of FY21, expected to grow 3X+ to ~$59 Bn by FY31.
Stepping Into India’s Footprint

India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
The cost of being unhealthy – Redseer Perspective On Productivity Loss Due To Lifestyle Choices

India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Report on Indonesia eCommerce | Metamorphosis in a post Covid world

Summary : Indonesia’s eCommerce ecosystem is fast evolving to meet the challenges and opportunities from Covid-19. We estimate another strong year with 50%+ y-o-y growth in GMV in 2020.
State of e-tailing in India

Though the demand for preventive healthcare has soared since the pandemic and startups in the space are striving to ride this tailwind, it is still largely an untapped market. The opportunities are huge for businesses. The report delves into the entire landscape and shares pointers on how to cash in on the opportunities by tapping into emerging technologies.
State of E-logistics in India

India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
State of the Online Cabs Market

India retail banking is poised for disruption as neobanks look to revolutionise personal banking experience.
Traffic Safety Products
