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The AVOD Imperative: Monetising Serialised Content at Scale in India
EXECUTIVE SUMMARY India’s micro-drama market has moved beyond experimentation. A decade of mobile-first video consumption, affordable data and short-form viewing has created the behavioural foundation for serialised, snackable storytelling. ~40 Mn users have paid for micro-drama at least once, and users spend ~50 minutes a day with repeated app opens, signalling that the category has […]
Content, Media, Social
India • Sep 03, 2026
Report
The Key to F&B Expansion: From Operating Control to Scalable Growth
General
SEA • Aug 24, 2026
Report
Advertising Unlocks Scale for the Next Generation of Consumer Platforms
Advertising and Marketing Analytics
India • Aug 20, 2026
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The Online Grocery Report 2026: The Five-Way Win and What Comes Next
Grocery
MEA • Aug 11, 2026
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The AVOD Imperative: Monetising Serialised Content at Scale in India
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The AVOD Imperative: Monetising Serialised Content at Scale in India
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