E-Tailing’s changing category mix and future of lodging

E-Tailing’s changing category mix and future of lodging

Rohan AgarwalRohan Agarwal

Despite slowing growth of mobiles category, e-tailing firmly on track to grow 32% in 2019 and reach USD ~82 Bn by 2022

Published on: Sep 2019

  • 2019 to see the slowest growth in online mobiles sales in the last five years
  • Despite the slowdown in mobiles, e-tailing to continue its rapid growth trajectory owing to success in other categories

 

The slowdown in online sales of mobiles category = opportunity for other categories

  • ePharma growing at 100% YoY
  • Online fashion to be the largest contributor by 2022

 

Online Grocery is creating a sticky customer base and expected to grow at 60% CAGR

 

Budget and Mid Market hotels will continue to dominate India’s lodging space

  • Travellers are gradually shifting towards experiential and adventurous stays which are offered by homestays and hostels
  • Expected to witness the highest growth

 

Rohan Agarwal

Written by

Rohan Agarwal

Partner

Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.

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