E-Tailing’s changing category mix and future of lodging

E-Tailing’s changing category mix and future of lodging

Rohan AgarwalRohan Agarwal

Despite slowing growth of mobiles category, e-tailing firmly on track to grow 32% in 2019 and reach USD ~82 Bn by 2022

Published on: Sep 2019

  • 2019 to see the slowest growth in online mobiles sales in the last five years
  • Despite the slowdown in mobiles, e-tailing to continue its rapid growth trajectory owing to success in other categories

 


The slowdown in online sales of mobiles category = opportunity for other categories

  • ePharma growing at 100% YoY
  • Online fashion to be the largest contributor by 2022

 


Online Grocery is creating a sticky customer base and expected to grow at 60% CAGR

 


Budget and Mid Market hotels will continue to dominate India’s lodging space

  • Travellers are gradually shifting towards experiential and adventurous stays which are offered by homestays and hostels
  • Expected to witness the highest growth


 

Rohan Agarwal

Written by

Rohan Agarwal

Partner

Rohan Agarwal has been a part of the Redseer Strategy Consultants journey for over six years. He is an expert in digital strategy for traditional corporates and start-ups.

Talk to meArrow right

Related Redsights

UAE’s Next Frontiers of Online Retail Growth 
Article

UAE’s Next Frontiers of Online Retail Growth 

Retail & Leisure
MEAApr 08, 2025
Arrow right
India’s Festive E-Commerce Market 2024: Unveiling Growth Trends and Emerging Opportunities   
Report

India’s Festive E-Commerce Market 2024: Unveiling Growth Trends and Emerging Opportunities   

Retail & Leisure
IndiaNov 14, 2024
Arrow right
Festive 2024 Insights: Redseer projects  20% YoY E-Commerce Growth 
Report

Festive 2024 Insights: Redseer projects  20% YoY E-Commerce Growth 

Digital Marketplaces
IndiaSep 26, 2024
Arrow right
Smart clicks to win India’s online groceries & general merchandise basket
Report

Smart clicks to win India’s online groceries & general merchandise basket

Digital Marketplaces
IndiaNov 24, 2020
Arrow right
Speed in Metro, Scale in Bharat: India’s $80 Bn Online Retail Story 
Article

Speed in Metro, Scale in Bharat: India’s $80 Bn Online Retail Story 

Digital Marketplaces
IndiaMay 06, 2026
Arrow right
Tracking Growth Across Public-Market-Relevant Internet Sectors
Article

Tracking Growth Across Public-Market-Relevant Internet Sectors

FMCG
IndiaDec 05, 2025
Arrow right
E-commerce Festive Sale Trends: 1st leg (11 day) closes at INR 60K to 62K Crore, up by 20% to 22% 
Article

E-commerce Festive Sale Trends: 1st leg (11 day) closes at INR 60K to 62K Crore, up by 20% to 22% 

Digital Marketplaces
IndiaOct 06, 2025
Arrow right
Mirror, Mirror on the Wall: Mobiles, Electronics, or Grocery—Who Rules the Seasonality Scorecard of them all?
Article

Mirror, Mirror on the Wall: Mobiles, Electronics, or Grocery—Who Rules the Seasonality Scorecard of them all?

Consumer Goods
IndiaOct 22, 2025
Arrow right
The Tier 2+ Paradox for Mobiles: Solving for Brands and Platforms
Article

The Tier 2+ Paradox for Mobiles: Solving for Brands and Platforms

Consumer Goods
IndiaOct 30, 2025
Arrow right
Festive 2025: Day0+Day1 Ecommerce Sales Surge 25% with GST Boost, demand led by Smartphones and TVs
Article

Festive 2025: Day0+Day1 Ecommerce Sales Surge 25% with GST Boost, demand led by Smartphones and TVs

Digital Marketplaces
IndiaSep 24, 2025
Arrow right
The Year-Round Wardrobe – Why Online Fashion is Defying the Season
Article

The Year-Round Wardrobe – Why Online Fashion is Defying the Season

Fashion
IndiaNov 07, 2025
Arrow right
India’s E-Commerce Festive Performance: Growth Driven by Tier 2+ Cities, Shopper Spending, Fashion
Article

India’s E-Commerce Festive Performance: Growth Driven by Tier 2+ Cities, Shopper Spending, Fashion

Digital Marketplaces
IndiaNov 14, 2024
Arrow right