Built through Redseer's market lens, distilling real-world data
and category insights into clear, actionable intelligence.
India has always been a market of many Indias, diverse in income levels, lifestyle, and digital readiness. This diversity makes it both one of the most challenging and rewarding markets for products and services. The emergence of the Instant Economy is a response to a new kind of demand: one that values immediacy, reliability, and […]
Executive Summary Urban Company engaged Redseer, India’s leading strategy consulting firm, to support its DRHP filing for IPO through a comprehensive market study – developing a detailed market model, uncovering growth opportunities across key segments, and identifying strategic levers to win in the home services category. About the Client Urban Company is the leading online […]
The bakery sector in Southeast Asia is rising fast on the back of changing consumer lifestyles, urbanization, and the growing café culture. Investor appetite is strong, with multiple PE/VC-backed plays and global benchmarks proving scalability and exit potential. Regional players have demonstrated how local tastes can be blended with modern retail formats to capture market […]
