Mar, 2018     

Online Mobility Market Updates-Mar’18

Cab Aggregators see a fall in driver cancellations in OND-17

The online cab industry has saw high driver side cancellations in the first half of 2017. This led to a fall in the consumer booking experience. The online cab aggregators hence took strict actions on cancellations by imposing hefty fines on the drivers, which led to a decline in cancellations in Q4’17. This is good news for the industry as it will boost the consumer satisfaction.

Driver Incentives stabilize after the decline over the last few quarters 

The online cab industry saw a consistent fall in the driver incentives over the last few quarters. With the raised focus on profitability, the players slashed drivers’ incentives resulting in non-serious drivers leaving the platform. The OND-quarter saw some stability affirming the closure of the cleansing period of the industry. The players have thus been able to provide value to the serious drivers in their platforms.

Driver Incentive online cabs India

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