Oct, 2017     

Yellow Pages Going Online In Middle East

To prepare a comprehensive go-to-market strategy for an online classifieds player to expand into a new geography. To develop product and pricing strategies and detailed financial plan for the client.

We first conducted a brainstorming session with the management team to understand their vision. Then we had an in-depth discussion with our experts to understand the competitor landscape in the target market. We also identified the current offering and the pricing of the products. We then conducted a detailed need gap analysis by reaching out to the target consumers and prepared a financial plan for the client including the investor pitch.  We then conducted a workshop with the leadership team to share the insights and the financial plan for the investor pitch.

The findings and recommendations were used by the client to prepare a go-to-market strategy for the new geography. The client was able to identify the potential of the market and pitch its investors accordingly.