Oct, 2017     

Market potential and perception of plant population for rice seeds

To understand farmers' perception on plant population and usage of tool provided by client for optimum yield. To understand the farmers' perception and potential drivers and barriers on increasing plant population. To identify the awareness and willingness to adopt this approach. To understand the experience of farmers in using the plant population tool and its impact on yield realization. To estimate the benefits of company assistance

We conducted 20+ in-depth face-to-face interviews and 180 surveys with farmers in a UP district. We reached out to our agri-experts in UP to understand the key issues faced by the farmers.

The insights from the engagement helped the client understand the challenges faced by the farmers. The insights were further presented to the management team for brainstorming on the population tool.