Oct, 2017     

Supply chain strategy for 2-wheeler manufacturer


To deep dive into the motorcycle market in India and identify market supply side gaps. To understand the market landscape of 2-wheeler budget motorcycles in India. To identify the key players in the segment and understand their market shares and assess the key strategies implemented by them.

We determined the market size of 2-wheeler budget motorcycles in India. And identified supply chain and logistics for top selling brands in India. We analysed bill-of-materials and production capabilities of OEMs and identified corporate structure and tie-ups in India. We also analysed financial statements and conducted organizational benchmarking to understand the market shares of the key players.

The findings and recommendations were used by the client to make strategic choices for production through vendor tie-ups.