Strategies through Customer understanding and business benchmarks

Our consumer goods and retail practice revolve around strong sector know-how, detailed industry benchmarks and robust on ground research. With our unique approach, we help companies identify the new consumer trends, exciting business models and high growth opportunities.


Online retail in MENA – Ready to roar

articles | Oct, 2017

This document is an article which covers the expected growth of online retail industry in Middle East and North Africa (MENA) by 2020. DOWNLOAD HERE [email-download download_...

Retail Market Updates-Apr’18

newsletters | Apr, 2018

70% kirana stores in metros and 37% kirana stores in T2 cities are willing to use software for managing business The local kirana/mom-pop shops has...

Changing retail landscape in India

articles | Oct, 2017

The retail industry has gone through tectonic changes over the past two decades with a slow transition from the unorganized sector to organized one. Expected growth in organize...

Changing Retail Landscape – Volume 2

reports | Oct, 2017

Young customers with high disposable income are not consistent with their preferred search and purchase medium. This has confused retailers and marketers alike about the ideal ...

Our Belief

Our services and actionable and focused on mid to long-term solutions for the companies. We work with business leaders across the functions on key growth and optimisation problem areas:

1. Growth Strategy: We work on wide variety of growth strategy engagement from Product line extension, Geographic expansion, New Customer targeting and Horizontal and vertical integration. Our ability to work as an extended team, work on strong custom research framework and sector expertise helps in executing action high growth agenda items.

2. Digital Strategy: Our understanding of the digital impact on businesses is unparalleled. We are the most active firm working with the consumer internet ecosystem in emerging markets. Through this, we have been able to run sharp digital diagnostics programs for our customers, which is followed by drafting custom digital strategy for our clients.

3. Retail store efficiencies (for Modern and Traditional trade): We closely work with the retail stores in benchmarking their performances on the local and global scales. Which is followed by a custom research-driven approach on how to improve the store efficiencies. Our ability to bring in new age technology-based approach differentiates us.

4. Value engineering (BoM optimisation): Cost optimisation on the BoM is one of the high impact areas we work upon. Our ability to tear down the products (both physically and conceptually) benchmarks the product specification and tie them up with procurement tracks the whole value chain for a product. We have been able to optimise the cost by up to 25% for various consumer product categories.

5. Channel Strategy: We take a mid to long-term view on the importance, efficacy and the cost of sales channels. Our custom and research-centric approach are able to create the flexible models to recommend the right channel strategy for our clients. We further enhance through the digital sales strategy.

6. Buying behaviour by demography:  We have a strong on the ground, and bottoms research approach. This helps us in driving detailed customer maps for our client’s wide needs. This along with an application of appropriate statistical tools we are able to help clients understand the consumer buying behaviour.

7. Marketing Strategy: Our marketing strategy engagements cover the whole gamut of marketing activities. We do marketing planning, brand positioning, Communication strategy and Pricing and promotion strategy for our clients.


Engagement Count


Client Count

Retail Benchmarks



Due Diligence on child care omni channel retailer

Case studies | Sep, 2017

To help the fund understand the opportunity sizing, competition landscaping, consumer preferences and target positioning vs. competition/ alternatives. To understand the current op...

Market sizing and opportunity assessment for a leading Consumer goods ...

Case studies | Aug, 2017

This document is a case study which assesses the market size, growth rate, competitive landscape and key trends and drives for the Kitchen Cabinet market in India DOWNLOAD HERE ...

Benchmarking the Distribution in India for a leading French major in a...

Case studies | May, 2014

Our client, one of the largest e-tailing players in India, wanted to benchmark its customer satisfaction with the competitors and understand the satisfaction across key parameters....