Gojek stopped GoFood Festival services due to the corona pandemic. Now, Gojek is building a Joint Kitchen which is targeted to be in 100 locations by the end of 2020.
Gojek has stopped the GoFood Festival food court due to the corona pandemic . Now, the Indonesian decacorn targets to be able to make 100 shared kitchens or cloud kitchens by the end of this year, to facilitate GoFood sales partners.
Gojek has developed a cloud kitchen service since the end of last year. The difference with the GoFood Festival, consumers cannot buy and enjoy food or drinks at the Joint Kitchen. Products can only be ordered online .
The on-demand service provider company has provided 27 common kitchens at this time. “If all goes well, the end of the year should have 100 locations,” said Gojek co-CEO Andre Soelistyo during a press conference in Jakarta, Thursday (9/7).
The shared kitchen is already present in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), Medan and Bandung. Gojek wants to gradually expand the coverage of this cloud kitchen to other areas. Andre hopes that Dapur Bersama will help GoFood sales partners to expand the market even though the GoFood Festival is closed. “This can increase the volume (sales) or the opportunity to get demand , which is difficult offline ,” he said.
Compared to GoFood Festival, providing a Joint Kitchen is cheaper for Gojek. This is because this service does not have to be in a crowded location with expensive rental fees.
Gojek relies on insights from managed data to determine locations that are in high demand. Partners who join the Joint Kitchen are also adjusted to customer requests around the location.
“For the food court, the location must be strategic, so the cost is more expensive. As for the Shared Kitchen, on the outskirts a little is not a problem. So the rent is cheaper, “he said.
In terms of sales, transactions at Dapur Bersama were higher than for dining services at places like GoFood Festival during the Covid-19 pandemic . “In the past, the delivery was only 20-30%. Now it can be 70-80%. So sales by delivery are much more efficient, “said Andre.
To provide Joint Kitchen services, Gojek collaborates with cloud computing-based restaurant startups or cloud kitchens from India, Rebel Foods. The two companies also formed a new business entity called PT Rebel GoFood Indonesia.
Gojek also invested US $ 5 million or around Rp.70 billion in Rebel Foods in July 2019. In this series D funding round, Rebel raised US $ 125 million from Goldman Sachs, Sequoia Capital, Gojek, and other venture capital.