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Nov, 2020     

Decoding Flipkart’s strategy that gives it an edge over Amazon


The Bengaluru-based retailer has come too far since then and turned the Big Billion Day into a week-long celebration wherein it launches flagship products and offers the best discount deals. During this year’s Big Billion Days, Flipkart sold over USD 2.5 billion worth of goods, according to data compiled by local research firm RedSeer Consulting.

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